Get to Know Labor On Demand

About Us

Labor On Demand (LOD) is a certified woman- and minority-owned staffing company that’s been helping local businesses get the workers they need—fast—for over 20 years. Founded in 2003 by industry vets Lucinda Martinez and Richard Leal, we started with a simple goal: make hiring easier when time matters.

Guided by Faith. Focused on family. Committed to community.

The values we live by

At Labor On Demand, service move fast – but our values never change.  We believe workforce solutions should be built on trust, service, and responsibility to the people and businesses we serve. These principles guide every placement, every partnership, and every paycheck.

People First - Always

Work should strengthen families, not strain them. We treat every worker with dignity and every client relationship with care. Flexible opportunities, dependable communication, and reliable pay are foundational to how we serve.

When job seekers are ready to work and businesses are ready to grow, we are ready to connect them.

Building Community Through Opportunity

We are committed to connecting community members with meaningful employment while helping businesses maintain a dependable workforce. Every successful placement contributes to a stronger local economy and a more resilient community.

Our success is measured by the opportunities we help create.

Owners Rick & Lucinda Leal

Integrity in Every Placement

We operate with honesty and ethical responsibility in all we do. From clear job expectations and fair pay practices to compliant workforce management, we believe doing what’s right builds lasting partnerships.

Servant Leadership

We lead by serving. Whether filling urgent workforce gaps or helping individuals find immediate employment, we respond with urgency and purpose.

Being Ready when you are. means showing up — prepared, professional, and committed to delivering workforce solutions exactly when they’re needed.

meet the team

Powered by our people

Lucinda Leal
Co-founder and President
Richard Leal
Co-Founder
Rick Leal
Vice-President of Administration
Jerry Tovar
Vice-President of Operations
Richard Tovar
Director of Business Development
Felipe Arrizon
Branch Manager
Jessica Leal
Account Manager
Cleo Alverado
Account Manager

Certifications

SBA Woman-Owned

SBA Minority-Owned

HUB Zone

Awards

SAM.GOV

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